inside maude
The people building the rooms you’re about to walk into. Where strategy gets personal. The minds, the muscle, the meaning behind it all. Built by women who don’t play small.
Not for the Curious.
For the Committed.
We built Maude for leaders done playing at potential. Meet the all-women architects, operators, and strategists responsible for what you see — and what you don’t.
Every experience, every partnership, every expansion is engineered with long-term positioning in mind. We don’t build noise — we build leverage. We don’t chase attention — we design authority. This is structure over spectacle. Substance over speed.
trusted by
the team
CEO, CO-FOUNDER
Tin Santos
With 13+ years of experience across 50+ brands including Apple, Samsung, L'Oréal, Maybelline, and Lazada, Tin leads Maude Labs with a sharp focus on data-backed strategy and measurable growth. Grounded in a background in Business Economics, she’s built and scaled campaigns into six-figure USD successes by marrying performance metrics with powerful brand storytelling.
VP, BUSINESS DEV
Monica Preysler Dizon
With a background in PR and CSR, Monica brings nearly a decade of experience in the luxury boutique wellness and fashion space. She crafts compelling brand narratives and strategic communications that blend style with purpose, driving growth for high-end clients.
UI & UX MANAGER
Danielle la O'
Blending expertise in events, activations, and design, Danielle creates polished digital and experiential touchpoints that inspire lasting connections. With strengths in visual storytelling, creativity, and web design, she delivers seamless, memorable brand experiences that are both impactful, enduring, and strategically aligned with client vision.
CO-FOUNDER
Erika Aquino
A global strategic advisor and angel investor with a portfolio across five countries, Erika brings cultural fluency, sharp market insight, and a deep understanding of purpose-driven growth. At Maude Labs, she leads marketing strategy with a global lens, translating vision into campaigns that scale with clarity, impact, and intention.
HEAD, DIGITAL MEDIA
Kimiko Sy
With experience contributing to some of the country’s leading publications, Kimiko brings a refined editorial voice and sharp digital acumen to the team. She crafts engaging content strategies and narratives that bridge culture and commerce, elevating brand presence across platforms. Her work ensures every story is not only well told but drives real impact.
CREATIVES LEAD
Marit Samson
Marit is a creative storyteller with a background in advertising, media, and digital content. Having worked with major agencies and publications, she enjoys shaping ideas into stories that feel both intentional and human—whether expressed through copy, visuals, or collaborative campaigns.
CHIEF OF GROWTH
Victoria Herrera
With roots in both the US and the PH, Victoria is a startup builder and life coach, with a background in marketing and event management. With a regional footprint in Singapore and Hong Kong, she co-founded She Talks Asia and helped scale Kumu from pre-seed to Series C funding. Now at Maude Labs, she drives growth for the company’s reach across borders and industries.
HEAD, OPERATIONS
Criss Mendoza
With a background in curating high-touch experiences, Criss blends creative vision with meticulous execution across events and brand activations. From styling immersive environments to overseeing end-to-end productions, they ensure every detail is intentional, polished, and aligned with the brand’s story.