With almost 10 years of experience across 50+ brands including Apple, Samsung, L'Oréal, Maybelline, and Lazada, Tin leads Maude Labs with a sharp focus on data-backed strategy and measurable growth. Grounded in a background in Business Economics, she’s built and scaled campaigns into six-figure USD successes by marrying performance metrics with powerful brand storytelling.

With roots in both the US and the PH, Victoria is a startup builder and life coach, with a background in marketing and event management. With a regional footprint in Singapore and Hong Kong, she co-founded She Talks Asia and helped scale Kumu from pre-seed to Series C funding. Now at Maude Labs, she drives growth for the company’s reach across borders and industries.

With 15 years of experience across education, events, and marketing, Giselle has led cross-functional teams and driven sales growth at the Asian Institute of Management, Mapúa Malayan Digital College, and Global-Link MP Events. At Maude Labs, she champions a collaborative, systems-driven approach, translating bold ideas into sustainable, scalable outcomes.

With a background in PR and CSR, Monica brings nearly a decade of experience in the luxury boutique wellness and fashion space. She crafts compelling brand narratives and strategic communications that blend style with purpose, driving growth for high-end clients.

With a decade of experience shaping brands across tech, F&B, wellness, and lifestyle, Sofi brings sharp strategic insight and cultural fluency to every project. From leading brand experiences at Kumu to developing content and go-to-market strategies for startups in Australia and Asia, she bridges storytelling and strategy to craft brands that resonate and endure.

With a career spanning multiple startups, Karl has shaped the visual identity of brands from the ground up. His design expertise has powered the successful launch of diverse companies, blending aesthetics with strategy to create memorable, enduring brands. As Creative Director, he translates vision into compelling visuals that resonate with both clients and audiences.

With experience contributing to some of the country’s leading publications, Kimiko brings a refined editorial voice and sharp digital acumen to the team. She crafts engaging content strategies and narratives that bridge culture and commerce, elevating brand presence across platforms. Her work ensures every story is not only well told but also drives impact in today’s fast-paced digital landscape.

With a background in curating high-touch experiences, Criss blends creative vision with meticulous execution across events and brand activations. From styling immersive environments to overseeing end-to-end productions, they ensure every detail is intentional, polished, and aligned with the brand’s story.

Blending expertise in events, activations, and design, Danielle creates polished digital and experiential touchpoints that inspire lasting connections. With strengths in visual storytelling, creativity, and web design, she delivers seamless, memorable brand experiences that are both impactful, enduring, and strategically aligned with client vision.

A seasoned data scientist and cybersecurity expert, Rael brings 18 years of experience in technology, data strategy, and digital security. He has built systems for multinational brands across the US, Australia, Canada, and the Philippines, combining technical expertise with strategic insight to deliver secure, scalable solutions.

A global strategic advisor and angel investor with a portfolio across five countries, Erika brings cultural fluency, sharp market insight, and a deep understanding of purpose-driven growth. At Maude Labs, she leads marketing strategy with a global lens, translating vision into campaigns that scale with clarity, impact, and intention.