the lab notes

Have you ever purchased something because you trusted the person behind it — not the brand, not the ad, but the actual human who built it? That is founder led marketing in its most natural form. And right now, it is one of the most effective growth strategies available to modern businesses. This is not a new concept. But the conditions for it have never been better. Why Founder Led Marketing is Growing The way people discover and choose brands has changed significantly over t

You know that leader you instinctively trust, not just with work but with your growth as a person? For many, that’s Deanne Dalisay. Deanne is one of the personal branding clients we had the privilege of working with as she stepped into a new chapter of her professional life. She came to us at an exciting inflection point, ready to fully own her voice and expand into leadership and organizational coaching after years of deep, hands-on experience in the tech and gaming industri

Building a personal brand for dream clients like Leslie Espinosa  has been nothing short of inspiring for our team at Maude Labs. Leslie is a New York based hair and makeup designer whose work spans beauty education, Broadway, editorial styling, and presence design for actors. Her craft is deeply rooted in storytelling, with every brushstroke, texture, and detail created with intention. When she approached us for a full website redesign and personal brand refresh, we knew her