the lab notes

If you have ever searched for examples of personal branding and landed on a list of celebrities you already know, you are not alone and you deserve better than that. The best personal branding examples are not just the biggest names. They are the people who built something intentional — a presence, a reputation, a body of work that made the right people pay attention, trust them faster, and choose them over everyone else in the room. In this article, we break down 20 of the m

What is founder led marketing and what are some examples of how to build one?

You know that leader you instinctively trust, not just with work but with your growth as a person? For many, that’s Deanne Dalisay. Deanne is one of the personal branding clients we had the privilege of working with as she stepped into a new chapter of her professional life. She came to us at an exciting inflection point, ready to fully own her voice and expand into leadership and organizational coaching after years of deep, hands-on experience in the tech and gaming industri