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the lab notes
Our archive of ideas in motion — from brand strategy deep dives to event recaps and client transformations. Proof that clarity, positioning, and presence are built with intention.


Personal Branding Case Study: Deanne Dalisay
You know that leader you instinctively trust, not just with work but with your growth as a person? For many, that’s Deanne Dalisay. Deanne is one of the personal branding clients we had the privilege of working with as she stepped into a new chapter of her professional life. She came to us at an exciting inflection point, ready to fully own her voice and expand into leadership and organizational coaching after years of deep, hands-on experience in the tech and gaming industri

Kimiko Sy
Dec 19, 20252 min read


Personal Branding Case Study: Leslie Espinosa, New York Hair & Makeup Designer
Building a personal brand for dream clients like Leslie Espinosa has been nothing short of inspiring for our team at Maude Labs. Leslie is a New York based hair and makeup designer whose work spans beauty education, Broadway, editorial styling, and presence design for actors. Her craft is deeply rooted in storytelling, with every brushstroke, texture, and detail created with intention. When she approached us for a full website redesign and personal brand refresh, we knew her

Kimiko Sy
Dec 12, 20253 min read


Why Leaders Today Need Movement More Than Ever
When we think of leadership training, we think of whiteboards, brainstorming, presentation pitches. The reality is that movement and caring for the physical body has significant implications for leaders as much as mental training. At The Gilded Escape, we introduced movement sessions into the retreat because we believe healing does not happen in the mind alone. True transformation lives in both the mental and the physical. The body remembers what the mind forgets. It holds t

Kimiko Sy
Dec 11, 20253 min read
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