Built for the Long Game.
Maude Labs turns your story and strengths into a brand that gets you booked and busy.
We work with clients who already know their worth. Our job is to make sure everyone else does too.
From identity to essence to reach and to sustained visibility, our work bridges the gap between where you are and the legacy you are capable of building.
trusted by
Our Audience Leads Across 20+ Industries.
You know a relevant brand has a story to tell. We’ve been telling the story for 30 years.
Meet the dream team that transforms your stories and strengths to opportunities
CEO, CO-FOUNDER
Tin Santos
Tin Santos is the CEO and Co-Founder of Maude Labs, Southeast Asia's premier brand evolution firm for founders, executives, and global leaders. Over the past decade, she has architected multi-million dollar campaigns across the region's most recognized brands — leading data-driven growth strategies, scaling high-performance teams, and translating brand positioning into measurable commercial outcomes across e-commerce, marketing, and education. Fueled by a deep belief that the right brand can change the trajectory of a business and a life, she built Maude to give leaders the presence their work deserves.
CHIEF OF GROWTH
Victoria Herrera
Victoria Herrera is the Chief of Growth of Maude Labs. She has spent her career building businesses and the people behind them. With regional experience across Manila, Singapore, and Hong Kong, she has led seven-figure campaigns across tech, marketing, and events, and helped scale tech startup Kumu from pre-seed to Series C. She also co-founded She Talks Asia, a women's conference and media platform that has become one of the region's most recognized voices for women in business.
CO-FOUNDER
Erika Aquino
Erika Aquino is a Co-Founder of Maude Labs, Global Strategic Advisor and Angel Investor with a portfolio spanning 27 startups across the Philippines, Singapore, Australia, Germany, and major U.S. markets. She brings what most advisors can't, the investor's lens. Founders leave knowing exactly how capital thinks, decides, and moves.
VP, BUSINESS DEV
Monica Preysler Dizon
Monica DIzon is Maude Labs’ VP of Business Development. She has over a decade of experience in public relations, events, luxury art, fashion, and brand partnerships. She has closed seven-figure deals for both startups and established brands, and is known for building the kind of cross-industry relationships that translate into meaningful collaborations and commercial opportunities.
20K+
ENGAGED GLOBAL AUDIENCE
50+
BRAND & STRATEGIC PARTNERS
30+
FOUNDERS & LEADERS ELEVATED
work with us
Wherever you are in your journey to scale, we meet you there.
Here’s how we refine your brand with depth and strategy.
Brand Audit
01
01. Brand Audit Intensive
One focused hour that gives you a clear positioning roadmap, your initial go-to-market strategy, and exactly what to do next.
02. Pitch Deck Intensive
A fully built pitch deck with sharp language, distinct positioning, and commanding visuals — so investors believe in what you're doing before you say a word
02
Brand Identity
01. Website Packages
A high-converting platform with sharp messaging, experiential design, and a built-in system to capture and nurture your leads over time.
02. Brand Book Packages
A complete guide to your messaging, positioning, visual identity, and story so your brand stays sharp and unmistakably yours no matter who you're working with.
03
Brand Coaching
Strategic guidance and thinking partner for founders who are ready to scale.
01. Executive Coaching
A high-touch partnership that closes the gap between where you are and where you're meant to be.
02. Founder Coaching
Private coaching with Maude Labs co-founder and Global Strategic Advisor Erika Aquino, who draws from deep corporate and startup experience for an unfair advantage.
Brand Reach
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04
01. PR Management
We craft the stories that get you seen, remembered, and placed in front of the right audiences so the right doors open naturally.
02. Social Media Management
End-to-end strategy and content management that keeps your brand consistent, relevant, and actively moving your audience into a funnel.
03. VIP Portrait Session
A premium portrait experience that captures your presence, personality, and professional brand so you just show up and own it.
04. VIP Video Production
High-quality video production that showcases who you are in motion built for your socials, website, and speaking engagements.
Portfolio
We’ve built a space that amplifies the good work they’re already doing.
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nyc- based hairstylist, artist, and designer
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Website - About Page
Brand Bible - Logo Study
Website - About Page
other ways to partner with maude
Maude works with select brands who share the same goal and vision
Client Voices
Words from founders and leaders who chose to build with Maude.
Proof that clarity and structure change everything.
"This has been a walk down memory lane to see and celebrate all the talented people I’ve got to work with. Thank you Maude Labs for putting all these experiences together."
Leslie Espinosa, Hair & Makeup Designer
New York, USA
"Big thanks for nudging me out of my comfort zone and into the spotlight. I walked away not just more visible, but more certain of who I am and what I stand for."
Paula Rosales, Global Consultant
Portland, USA
"Maude translated my vision into a brand that finally feels aligned with who I am — as a recording artist, actress, creative director, and digital creator. From my logo to my website, every detail now reflects my voice and authority."
Mica Javier, Global Recording Artist, Actress, & Creative Director
Los Angeles, USA