Built for the Long Game.
Maude Labs works with founders who already know what they are building.
Our job is to make the company hold up under scrutiny — an investor's diligence, a customer's first search, a journalist's second question. From capital readiness to operational build to how the market understands you, the work closes the gap between the company you run and the company you are capable of running.
trusted by
Our Audience Leads Across 20+ Industries.
You know a relevant brand has a story to tell. We’ve been telling the story for 30 years.
Meet the dream team that transforms your stories and strengths to opportunities
CEO, CO-FOUNDER
Tin Santos
Tin Santos is CEO and Co-Founder of Maude Labs and leads the Raise Readiness Program. Over the
past decade she has run multi-million dollar campaigns for Apple, Samsung, L'Oréal, Maybelline, and Lazada, built and scaled high-performance teams, and turned brand positioning into commercial
outcomes across e-commerce, education, and marketing. She built Maude to give founders the
operating spine their ambition already assumes.
CO-FOUNDER
Erika Aquino
Erika Aquino is Co-Founder of Maude Labs and leads the Scale & Exit Program. A global strategic
advisor and angel investor with a portfolio of 27 startups across the Philippines, Singapore, Australia,
Germany, and major US markets, she brings what most advisors cannot: the investor's lens. Founders
leave knowing how capital thinks, decides, and moves.
VP, BUSINESS DEV
Monica Preysler Dizon
Monica leads partnerships and press across the PR & Branding pillar. She has over a decade in public
relations, events, luxury, and brand partnerships, has closed seven-figure deals for startups and
established brands, and builds the cross-industry relationships that turn into commercial
opportunity.
20K+
ENGAGED GLOBAL AUDIENCE
50+
BRAND & STRATEGIC PARTNERS
30+
FOUNDERS & LEADERS ELEVATED
work with us
One paid entry point. Two programs. One brand and PR pillar underneath both.
Brand Audit Intensive
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01. Brand Audit Intensive
A focused diagnostic and a written recommendation. Positioning, messaging, market readiness, and what to fix first. Every engagement starts here. Preliminary market and category research · working session with the Maude leadership team · audit of current positioning, messaging, website and channels · written recommendation with sequenced next steps.
Investment starts at ₱51,00 / $850
Raise Readiness Program
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Six months. Six modules. One deliverable and one checkpoint each.
01. Led by Tin Santos
For pre-seed to seed founders raising a first institutional round. Six modules over six months, one deliverable and one checkpoint each.
Modules: operations and entity setup · HR and first hires · legal and contracts · financial model and projections · marketing engine · performance marketing and funnel.
Deliverables: investor introductions · round and cap-table strategy · board readiness · exit positioning · quarterly business review
₱160,000 / $2,700 per month · six-month minimum
02. Led by Erika Aquino
For funded founders scaling or preparing an exit. Six modules over six months. Access to the capital layer is rationed by slot.
Modules: round strategy · cap table and dilution · investor pipeline · board and governance readiness · growth metrics · exit positioning
Deliverables: investor introductions · round and cap-table strategy · board readiness · exit positioning · quarterly business review
₱250,000 / $4,500 per month · six-month minimum
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PR & Branding
01. Brand Identity
Brand Identity Suite, Classic Identity Suite, VIP Identity Suite. Positioning, narrative, a full identity system, and a website that converts.
02. Brand Reach
PR management, LinkedIn management, VIP portrait, VIP video. Placements, press, and the assets the company is judged on.
Portfolio
We’ve built a space that amplifies the good work they’re already doing.
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nyc- based hairstylist, artist, and designer
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Website - About Page
Brand Bible - Logo Study
Website - About Page
other ways to partner with maude
Maude works with select brands who share the same goal and vision
Client Voices
Words from founders and leaders who chose to build with Maude.
Proof that clarity and structure change everything.
"This has been a walk down memory lane to see and celebrate all the talented people I’ve got to work with. Thank you Maude Labs for putting all these experiences together."
Leslie Espinosa, Hair & Makeup Designer
New York, USA
"Big thanks for nudging me out of my comfort zone and into the spotlight. I walked away not just more visible, but more certain of who I am and what I stand for."
Paula Rosales, Global Consultant
Portland, USA
"Maude translated my vision into a brand that finally feels aligned with who I am — as a recording artist, actress, creative director, and digital creator. From my logo to my website, every detail now reflects my voice and authority."
Mica Javier, Global Recording Artist, Actress, & Creative Director
Los Angeles, USA