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maude brand journey

REFINED. POSITIONED. INEVITABLE.

A full-stack brand build for founders on the move — from positioning and narrative to a digital presence that gets you known, trusted, and fully booked.

who we are

Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos
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Maude Photos
Maude Photos
Maude Photos
Maude Photos
Maude Photos

Global Founder Advisory & Branding Firm

Maude Labs works with founders who already have proof — customers, revenue, a team — and a
company that has not yet been built to survive a diligence process. Raise Readiness gets a pre-seed to seed founder ready for a first institutional round: the deck, the model, the funnel, and the operating spine underneath them. Scale & Exit takes a funded company through round strategy, cap table, board readiness, and exit positioning. Brand and PR run underneath both. How a company is understood decides what it is worth.

Agenda

upcoming experiences

 JULY 22, 2026 ✧ VIRTUAL WEBINAR

maude method

SACRED AUTHORITY

 OCTOBER 2-5, 2026 ✧ ANYA RESORT, TAGAYTAY

The Weekend by Maude Labs Logo

FOR LEADERS BUILDING THEIR AUTHORITY

20K+

ENGAGED GLOBAL AUDIENCE

50+

BRAND & STRATEGIC PARTNERS

30+

FOUNDERS & LEADERS ELEVATED

work with us 

Wherever the company is, we meet it there.

Brand Audit by Maude Labs

01

Brand Audit

The entry point. A focused diagnostic of your positioning, messaging, and market readiness, and a written recommendation you can act on with or without us. It is also how we qualify a founder for either program.

Maude Labs Case Study

02

Brand Identity

The infrastructure your next level is built on.  A full-stack brand build for founders on the move, from positioning and narrative to a digital presence that gets you known, trusted, and fully booked.

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03

Brand Coaching

Six months, six modules, for funded founders scaling or preparing for an exit. Round and cap table strategy, investor introductions, board and governance readiness, growth metrics, and exit positioning. Led by Erika Aquino, an active investor across 27 startups.

Maude Labs Leadership Team

04

Brand Reach

Identity, website, press, social, portrait and video. The layer that makes the company legible to investors, customers, and media. Sold on its own or alongside a program.

built by the best in the room

The right story, told well, changes what a company is worth. We have spent our careers proving it.
 

Maude Labs brings together an active investor with 27 startups behind her across the Philippines,
Singapore, Australia, Germany, and the United States; a growth strategist who has run campaigns for

 

Apple, Samsung, L'Oréal, and Lazada; and a business developer who has closed seven-figure
partnerships for startups and global brands.
Together we build companies that raise, scale, and hold their value.

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trusted by

listen to the maude debrief

EP16: The New Rules of Venture Capital with Jaclyn Johnson
EP15: Coaching, Capital, and Community with Maggie Rose Macar
EP14: Deciding From Who You're Becoming with Karolina Komarnicka
EP:13 Chasing Craft Not Clout with Gabbi Pascua
EP12: Community Immunity and Filipina Representation with Krystl Fabella
EP11: A Founder's Best Investment Is the Right People with Meghan Houle
EP10: Why storytelling is your brand’s greatest asset with Cris Gordon
EP09: Sales, Startups and Scaling with Soul with Monica Dizon & Victoria Herrera

Client Voices

Words from founders and leaders who chose to build with Maude.
Proof that clarity and structure change everything.

Leslie Espinosa
"This has been a walk down memory lane to see and celebrate all the talented people I’ve got to work with. Thank you Maude Labs for putting all these experiences together."

Leslie Espinosa, Hair & Makeup Designer 

New York, USA

Paula Rosales
"Big thanks for nudging me out of my comfort zone and into the spotlight. I walked away not just more visible, but more certain of who I am and what I stand for."

Paula Rosales, Global Consultant 

Portland, USA

Mica Javier
"Maude translated my vision into a brand that finally feels aligned with who I am — as a recording artist, actress, creative director, and digital creator. From my logo to my website, every detail now reflects my voice and authority."

Mica Javier, Global Recording Artist, Actress, & Creative Director 

Los Angeles, USA

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