Personal Branding Case Study: Deanne Dalisay

You know that leader you instinctively trust, not just with work but with your growth as a person? For many, that’s Deanne Dalisay.

Deanne is one of the personal branding clients we had the privilege of working with as she stepped into a new chapter of her professional life.

She came to us at an exciting inflection point, ready to fully own her voice and expand into leadership and organizational coaching after years of deep, hands-on experience in the tech and gaming industries.

The Challenge

Deanne is far from a newcomer. With a career that predates the iPhone era, her expertise runs deep and wide. The challenge was not credibility. It was how to communicate the depth of her experience in a way that felt current, engaging, and unmistakably her.

She wanted her brand to reflect not just her mastery, but also her personality: thoughtful, confident, and unapologetically dynamic.

Our task was to strike the right balance. The brand needed to feel professional and authoritative, with just enough spunk to reflect her character and lived experience.

Brand Objective

The goal was to create a personal brand that:

• Reflects Deanne’s multidimensional identity across tech, leadership, and the arts

• Balances structure with imagination

• Feels bold and courageous without sacrificing depth or credibility

• Provides a clear, repeatable system she can confidently use across platforms, products, and future projects

At the core of the brand was a clear purpose: to empower Deanne to show up fully, and in doing so, empower others to do the same.

The Creative Direction

From the beginning, Deanne was clear on one thing. Her brand should never feel boring or overly corporate.

We developed a visual and verbal direction that embraced personality while staying grounded in expertise. The creative concept was built around contrast:

• Process and imagination

• Structure and play

• Technology and art

Visually, this came to life through a strong grid-based foundation layered with bold color accents from her brand palette. Icons and graphic elements subtly referenced her worlds, including tech, comics, coaching, creativity, and women’s empowerment, without overpowering the design.

The result was a system that feels intentional, expressive, and alive.

Personal Branding Case Study Brand Applications

Given the nature of Deanne’s work, the possibilities for brand application were expansive and exciting. From books and speaking materials to merchandise and stickers, each touchpoint was thoughtfully imagined alongside her.

Every application carried the same visual language and tone, demonstrating the brand’s flexibility while maintaining consistency and clarity.

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If you’re like Deanne, experienced, multidimensional, and ready to step into greater visibility, we’re here to help you shape a brand that truly reflects who you are.

Let’s uncover a messaging strategy and visual identity you can stand behind with confidence.

Email us at discover@maudelabs.com to book a free discovery session.