The Best Questions to Ask When Defining Your Personal Brand Story

When people ask your story, what’s the narrative you think of? 

Maude Labs recently concluded a private dinner at Las Casas Quezon City with CB Communications founder Cris Gordon where an intimate conversation on building a personal brand was brought up. The Storytelling and Influence Night was part of The Gilded Escape retreat created by Maude Labs - the first luxury retreat for business leaders. 

The importance of storytelling today

People’s attention spans are shorter than ever. We can easily tell if we are being sold to or when we are watching an ad. Studies show that the best way to communicate is through authentic and meaningful storytelling.

Personal brand is all about who you are and your stories. Your personal brand is an accumulation of your stories. How you connect with your audience is through your story. People buy into stories and it is how trust is earned. 

During the dinner series, Gordon shared about the recent acquisition of POPPI. POPPI, the now–well-known prebiotic soda brand, became a global success not only because of its product, but because its founder’s story was clear, human, and powerful. 

The founder openly shared how gut issues affected her life, how she began experimenting with apple cider vinegar in her kitchen, and how that journey led to creating POPPI. The product became more meaningful because people became a part of its transformation. 

An intimate dinner with leaders and founders on defining your personal brand story.

A special dinner with expert storyteller Cris Gordon

“The why is the anchor of your story. When you get to know why it becomes the foundation of who you are and your brand,” Cris Gordon said to a room full of storytellers and leaders.

The Storytelling Dinner was held at Las Casas de Acuzar in Quezon City. Attended by both local and international guests, the venue offered the perfect atmosphere for meaningful conversations with its rich heritage and historical charm.

Cris shared the power of personal stories and how your story can become the heart of your business. Guests participated in an exercise where she guided them through reflection questions designed to help them shape a clear personal statement rooted in their experiences.

Two guests were then invited to do a live audit and training session, presenting their stories to the group. The moment unfolded into an unexpected space of vulnerability and connection. That is what storytelling does. By the end of the evening, the dinner had become a catalyst for authentic conversations and meaningful relationships among everyone in the room.

Participants get a hands on experience in sharing their story with award winning PR founder Cris Gordon

Questions to ask to uncover your story

We believe everyone has a personal brand, some just choose not to launch theirs. If you’re convinced and ready to build your personal brand, knowing your story is a critical aspect. To help you in your discovery journey, we compiled a list of helpful questions you can ask yourself or the people who know you best. 

Questions to discover your why, your purpose, your mission

• What motivates you at your core

• What problem in the world do you care about solving

• What values guide your decisions

• What kind of impact do you want to create

Questions to understand who you serve

• Who benefits the most from your work

• Who are the people you naturally attract or help

• What communities or audiences do you feel most connected to

Questions to discover the challenges you overcame

• What experiences shaped your character

• What failures taught you your biggest lessons

• What turning points changed the direction of your life or career

• How did these challenges strengthen your perspective

Questions to clarify the solutions you offer

• What problems are you uniquely good at solving

• What transformations do people experience when they work with you

• How do you simplify something that others find complicated

Questions to uncover expertise and credibility you have

• What knowledge, skills, or tools do you bring to the table

• What achievements or experiences shaped your authority

• What do people consistently come to you for advice on

Cris Gordon encourages the crowd to unleash their superpower through powerful storytelling

Discover your story with Maude Labs

If you are ready to deepen your personal narrative and bring clarity to your brand, join one of our upcoming storytelling experiences at Maude Labs. Explore The Maude Method workshop or immerse yourself in the transformative Maude Weekend.

For founders, leaders, and creatives who want to sharpen their message, you can also work with us through our personal branding service where we help you craft, refine, and share the story that sets you apart. 

Maude Labs is committed to bringing meaningful events like this and forming communities who value the energy of growth, purpose, and leadership. If you’re interested in working with Maude Labs for your next event or want to learn more about building a personal brand, send us an email at discover@maudelabs.com